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    Announcement 2024/01/01 Read in 1 minute

    Don't start 2024 without the best professionals on your side!

    Start your new year with many big changes. You can choose the best professionals to support and solve the difficult projects in 2024. The goal is to optimize costs, efficiency, and business quality. This ensures that 2024 is a successful year for you when you have experts side by side. see more
    2024
    New Year
    PROS
    new year blog

    MarTech 2024/09/30 Read in 4 minutes

    Improving the Buyer Journey with Behavioral Data
    Discover how behavioral data can revolutionize your B2B marketing strategy. Learn how to track, analyze, and leverage customer behavior to create personalized experiences and drive conversions.
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    MarTech 2024/09/30 Read in 4 minutes

    Top 5 Emerging Trends in B2B Marketing
    Explore the latest innovations and strategies shaping the future of B2B marketing. Discover the top 5 emerging trends that are revolutionizing how businesses connect with their professional customers.
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    MarTech 2024/09/30 Read in 4 minutes

    APIs Key for Martech Today, Crucial for Future AI Agents
    APIs are the backbone of modern marketing technology (MarTech) and will be indispensable for future AI agents. They enable seamless integration, data sharing, and automation, empowering marketers to deliver personalized experiences and drive business growth.
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    MarTech 2024/09/23 Read in 5 minutes

    3 Simple Ways B2B Marketers Can Use Generative AI
    This article will explore three straightforward methods that B2B marketers can leverage generative AI to enhance their strategies and improve overall marketing outcomes.
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    IT Outsourcing 2024/09/23 Read in 4 minutes

    Apple Vision Pro for Business: Revolutionizing the XR Market?
    Apple Vision Pro for Business: Revolutionizing the XR Market? delves into the potential impact of Apple's groundbreaking augmented reality headset on the corporate world. It examines how this innovative device could transform business practices, enhance productivity, and redefine the way we work and collaborate.
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    IT Outsourcing 2024/09/23 Read in 4 minutes

    Advanced JavaScript
    Advanced JavaScript delves into the intricate aspects of the language, beyond the foundational concepts. It explores advanced techniques, patterns, and best practices that enable developers to create robust, efficient, and scalable web applications.
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    IT Outsourcing 2024/09/16 Read in 3 minutes

    Beware the Pitfalls: Key AI Risks to Watch For
    Discover the key AI risks that could have significant implications for society. Learn about the potential pitfalls and the importance of responsible AI development and deployment.
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    IT Outsourcing 2024/09/16 Read in 4 minutes

    Best Magazines and Blogs to Follow in the VR/AR/XR Space [2024 List]
    Discover the top magazines and blogs that provide essential insights into the world of VR, AR, and XR. Stay informed about the latest innovations, industry trends, and emerging technologies shaping the future of immersive experiences.
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    MarTech 2024/09/16 Read in 5 minutes

    25+ Best Sites for Software Reviews, Comparisons, and Product Discovery to Boost Your Startup in 2024
    Discover the ultimate resource for software evaluation and selection. This comprehensive guide features a curated list of top-rated websites offering expert reviews, in-depth comparisons, and insightful product discovery tools to help startups make informed decisions and speed up growth.
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    MarTech 2024/09/09 Read in 4 minutes

    8+ Strategies to Embed Vertical Marketing and speed up SaaS Growth
    This comprehensive resource provides actionable insights for SaaS businesses looking to capitalize on vertical marketing. It delves into key strategies such as industry-specific research, targeted content creation, niche-focused partnerships, and customized sales processes. By following these proven approaches, SaaS companies can establish themselves as trusted authorities within their chosen verticals, attract high-quality customers, and speed up their overall growth.
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    IT Outsourcing 2024/09/09 Read in 4 minutes

    Unlocking Creativity: How Low-Code Platforms Make Software Development Accessible
    Explore how low-code platforms are revolutionizing software development by empowering individuals and teams to create innovative applications without extensive coding knowledge. This blog delves into the benefits, challenges, and best practices of using low-code tools, making software development more accessible and efficient.
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    MarTech 2024/09/09 Read in 4 minutes

    Ad Tech Investment & M&A: Making a Comeback
    This paper will explore the key trends and drivers that are contributing to a revival in ad tech investment and M&A activity. It will examine the impact of factors such as increased demand for targeted advertising, technological advancements, changing consumer behaviors, and regulatory developments. Besides, the paper will discuss the strategies employed by investors and companies to capitalize on the growing opportunities within the ad tech ecosystem.
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    IT Outsourcing 2024/09/09 Read in 5 minutes

    Is low-code right for pro developers? Here's Why I Embraced It
    This article delves into the benefits of low-code development for professional developers. By examining real-world use cases and expert insights, we will explore how low-code can enhance productivity, speed up development cycles, and foster innovation. From rapid prototyping to complex application development, discover how low-code can empower professional developers to achieve more in less time.
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    MarTech 2024/08/26 Read in 4 minutes

    Cutting through the Generative AI Hype in B2B
    This report offers a pragmatic exploration of generative AI in the B2B context. It delves into practical use cases, assesses the technology's maturity, and provides actionable insights for businesses looking to harness its power.
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    IT Outsourcing 2024/08/26 Read in 4 minutes

    Meta introduces VR chat for kids!
    Meta has opened up the doors of virtual reality to a younger generation with its latest innovation. Kids can now chat, play games, and explore immersive worlds with their friends in a safe and controlled environment. This feature offers a unique opportunity for children to develop social skills, creativity, and a love for technology.
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    IT Outsourcing 2024/08/26 Read in 4 minutes

    Synthetic Data: Solving the Privacy Challenge in AI Development
    This blog delves into the critical role of synthetic data in addressing the privacy challenges inherent in AI development. It explores the concept of synthetic data, its generation methods, and its applications across various domains. By providing a comprehensive overview of the benefits and limitations of synthetic data, this book empowers readers to understand its potential to drive responsible and ethical AI innovation.
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    MarTech 2024/08/19 Read in 4 minutes

    Strategies for Building a B2B Brand That Creates Lasting Value
    Discover proven strategies to elevate your B2B brand from ordinary to exceptional. This book offers actionable insights on building a brand that resonates with your target audience, fosters trust, and drives sustainable growth. Learn how to create a lasting impact and achieve a competitive advantage in the B2B market.
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    MarTech 2024/08/19 Read in 4 minutes

    The Evolution of Ad Tech: Revolutionizing Digital Advertising and Creating Impact
    Discover how ad tech has revolutionized digital advertising in The Evolution of Ad Tech. Explore the groundbreaking technologies, platforms, and strategies that have empowered businesses to reach their target audiences with precision and effectiveness. Uncover the impact of ad tech on consumer behavior, industry trends, and the broader digital economy.
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    IT Outsourcing 2024/08/19 Read in 4 minutes

    Augmented Reality for Meetings: Applications, Benefits, and Future Trends
    This article explores the practical applications of augmented reality in the realm of meetings, highlighting the many benefits it brings to businesses. From improved collaboration and enhanced visualization to data-driven decision-making, AR is revolutionizing the way teams interact. Besides, the article delves into the exciting future trends of AR in meetings, offering a glimpse into the potential of this technology to shape the workplace of tomorrow.
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    IT Outsourcing 2024/08/12 Read in 4 minutes

    Unlocking the Potential of Low Code: Practical Applications and Examples
    Discover the real-world impact of low-code development with Unlocking the Potential of Low-Code. This practical guide provides insights into various industries, showcasing successful low-code implementations and offering actionable strategies for businesses of all sizes to harness the full potential of this revolutionary technology.
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    MarTech 2024/08/12 Read in 4 minutes

    Marketing Strategies in an Era of Outrage
    Marketing Strategies in an Era of Outrage offers a comprehensive exploration of how businesses can thrive amidst a culture of heightened sensitivity and rapid-fire criticism. This blog provides practical strategies and insights to help marketers build resilient brands, manage crises, and capitalize on opportunities in a world where outrage can both destroy and elevate.
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    IT Outsourcing 2024/08/12 Read in 4 minutes

    Mastering Data Governance: Unleashing the Power of AI in Business
    Discover how to transform your organization's data into a strategic asset with Mastering Data Governance: Unleashing the Power of AI in Business. Learn practical strategies for implementing data governance best practices, leveraging AI to enhance data quality and security, and driving business growth through data-driven decision-making.
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    IT Outsourcing 2024/08/05 Read in 5 minutes

    Revitalizing Marketing Automation with Generative AI: Real Deal or Just Hype?
    Discover how Generative AI is shaking up marketing automation, making it easier to personalize messages and create content. This article breaks down the benefits and challenges of using this new technology, helping you decide if it's a real game-changer or just a lot of buzz. Learn how businesses can use generative AI to improve their marketing efforts and what to watch out for when implementing it.
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    IT Outsourcing 2024/08/05 Read in 4 minutes

    AR/VR Trends and Predictions for the 2024-2030 Years
    This article looks at the latest trends in augmented reality (AR) and virtual reality (VR). It explains how these technologies are expected to change and impact various areas, including gaming, healthcare, and education. Learn about the exciting future of AR and VR and how they might change the way we live and work.
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    MarTech 2024/08/05 Read in 5 minutes

    10+ Marketing Software Apps Used by Top Marketers 2024
    Discover the essential marketing software apps that top marketers rely on to streamline their strategies and boost performance. This article covers over 10 powerful tools that aid in automation, data analysis, and content creation, helping marketers stay ahead in a competitive landscape. Whether you're new to the field or an experienced professional, these apps can enhance your marketing efforts and drive better results.
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    IT Outsourcing 2024/07/29 Read in 5 minutes

    Low-Code Development: The Hottest Trend of 2024
    Low-code development platforms empower businesses to build custom applications without extensive coding. Through drag-and-drop interfaces and pre-built components, users can streamline workflows, improve efficiency, and bring ideas to life quicker than ever before. This trend is transforming how businesses operate and is poised to continue its meteoric rise in 2024. #
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    IT Outsourcing 2024/07/29 Read in 4 minutes

    Unleashing Productivity: Preparing Your Workforce for the AI Revolution
    "Boosting Productivity with AI: How to Prepare the Workforce" delves into the transformative impact of AI on the workplace. It highlights the ways AI enhances productivity, from automating routine tasks to providing data-driven insights. The article also offers actionable strategies for equipping employees with the necessary skills and knowledge to thrive in an AI-enhanced environment.
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    MarTech 2024/07/29 Read in 5 minutes

    Top 8+ B2B MarTech Marketing Experts You Need to Follow
    "Top 8+ B2B MarTech Marketing Experts You Need to Follow" showcases the leading minds in MarTech. These experts excel at using technology to revolutionize B2B marketing. By following them, you'll gain valuable insights, stay updated on the latest trends, and enhance your marketing strategies. Stay informed and inspired by the best in the field.
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    IT Outsourcing 2024/07/22 Read in 5 minutes

    Jumpstart Your Journey into No-Code & Low-Code Development
    "No-Code and Low-Code Development" offers a comprehensive introduction to the world of simplified software creation. This guide covers the essentials of no-code and low-code platforms, explaining how they enable users to build applications with minimal or no coding experience.
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    IT Outsourcing 2024/07/22 Read in 4 minutes

    Unlocking the Future: Mastering AR/VR Software Development
    Discover the art and science of building exceptional AR and VR experiences. We will equip you with the knowledge and skills to design, develop, and deploy cutting-edge software solutions that leverage the power of augmented and virtual reality.
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    Company Activities 2024/07/21 Read in 1 minute

    PROS is on the Move! Discover Our New Office in Hanoi
    We’re excited to share that Protean Studios has moved our office to a new location! As part of our big rebranding and new business strategy, we've relocated to a prime spot in Hanoi, close to the airport and the tech center.
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    IT Outsourcing 2024/07/15 Read in 4 minutes

    The Hottest Metaverse Platforms to Watch in 2024
    Discover the metaverse platforms making waves in 2024. Explore the features, innovations, and potential impact of these virtual worlds as they shape the future of technology and human connection.
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    IT Outsourcing 2024/07/15 Read in 4 minutes

    AR vs VR: What's next for the future?
    This article examines the burgeoning fields of Augmented Reality (AR) and Virtual Reality (VR), comparing their capabilities, applications, and the trajectory of their development. It explores the potential impact of these technologies on various industries and daily life, while speculating on the future innovations that could shape our world.
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    IT Outsourcing 2024/07/15 Read in 4 minutes

    How No-Code and Low-Code Technology Are Changing Innovation and Design
    No-code and low-code technologies are making app development easier for everyone. These tools allow people to build advanced applications without needing a lot of coding skills. This change is opening up new possibilities for creativity and speeding up how we can develop new digital solutions. From simplifying workflows to making quick prototypes, no-code and low-code tools are shaping the future of technology and innovation.
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    IT Outsourcing 2024/07/08 Read in 5 minutes

    Blockchain Meets the Metaverse: A New Digital Frontier
    Explore the intersection of blockchain and the metaverse, where decentralized technology transforms virtual worlds. Discover how blockchain enhances security, ownership, and interoperability in the metaverse, creating a new digital frontier for innovation, commerce, and social interaction.
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    IT Outsourcing 2024/07/08 Read in 5 minutes

    Unlocking the Power of AR and VR in Advertising
    The world of advertising is evolving, with new technologies shaping how brands communicate with their audiences. Augmented reality (AR) and virtual reality (VR) have emerged as powerful tools, transforming the advertising landscape by creating immersive and interactive experiences. This article explores the potential of AR and VR in advertising and how brands can leverage these technologies to engage consumers like never before.
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    IT Outsourcing 2024/07/08 Read in 5 minutes

    10 Best No-Code App Building Platforms for 2024
    Explore the top 10 no-code app-building platforms that are revolutionizing the way we create applications. These tools empower anyone, regardless of technical expertise, to design and launch powerful apps. From drag-and-drop interfaces to pre-built templates, discover how these platforms can help you bring your app ideas to life in 2024. Perfect for entrepreneurs, small businesses, and innovators looking to streamline their development process.
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    IT Outsourcing 2024/07/01 Read in 5 minutes

    Marketing in the metaverse: What marketers need to know
    The metaverse is emerging as the next frontier in digital interaction, presenting unique opportunities and challenges for marketers. This guide explores the essentials marketers need to understand to navigate and leverage the metaverse. From understanding virtual environments and user behaviors to developing immersive and engaging campaigns, we’ll cover the strategies and tools necessary to succeed in this dynamic, virtual world.
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    IT Outsourcing 2024/07/01 Read in 4 minutes

    Unveiling Generative AI: Exploring Its Power and Potential
    Generative AI thrives on a deep understanding of patterns within data. By analyzing massive datasets of text, images, or music, these AI models learn the underlying structures and principles. This empowers them to not just recognize existing patterns but to generate new content that adheres to those patterns.
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    IT Outsourcing 2024/07/01 Read in 4 minutes

    VR (Virtual Reality) vs. AR (Augmented Reality): Predicting Future Success
    VR transports users into a digital environment, offering an escape from reality. AR overlays digital information onto the physical world, enhancing one's perception of reality. Both VR and AR have bright futures ahead, with each carving out its niche in the fabric of our digital lives. While VR offers a complete immersion into virtual worlds, AR brings a layer of digital interaction to our physical surroundings.
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    MarTech 2024/06/24 Read in 5 minutes

    Visible and Invisible Tech Stacks: The Pros and Cons of "Shadow IT" in Martech and Beyond
    The modern business landscape is fueled by technology. Marketing teams, in particular, rely on a complex web of tools and software to achieve their goals. This intricate network is known as a tech stack. Yet, within this tech stack lies a hidden world: "shadow IT."
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    IT Outsourcing 2024/06/24 Read in 4 minutes

    The best AI productivity tools in 2024
    Discover the best AI productivity tools in 2024 that can transform the way you work, from AI chatbots to advanced writing assistants. Stay ahead with tools like ChatGPT, Claude, Bing AI, and more.
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    IT Outsourcing 2024/06/24 Read in 6 minutes

    Low-Code vs. No-Code: The Differences and Similarities
    In today's world, creating software is more important than ever because low-code and no-code platforms make this possible. They help people build applications quickly, even if they aren't expert coders.
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    IT Outsourcing 2024/06/17 Read in 4 minutes

    All you need to know about the metaverse
    The metaverse is a concept that's been gaining significant attention, especially within the realms of technology, gaming, and virtual reality. Besides, it refers to a collective virtual shared space created by the convergence of virtually enhanced physical reality and persistent virtual reality.
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    IT Outsourcing 2024/06/17 Read in 4 minutes

    Low-code and no-code: Why low-code reigns supreme
    In the evolving landscape of software development, low-code platforms have emerged as a game-changer, offering unprecedented flexibility and efficiency. Low-code and no-code tools streamline the development process, allowing for rapid prototyping and deployment of applications. This speed is crucial in responding to market changes and customer demands.
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    MarTech 2024/06/17 Read in 4 minutes

    2024 MarTech Landscape Infographic
    The 2024 Marketing Technology Landscape Supergraphic reveals a comprehensive array of 14,106 martech products, marking a 27.8% growth from last year. This detailed map highlights the vibrant and expanding nature of the martech sector, driven by AI advancements and cloud innovations.
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    IT Outsourcing 2024/06/10 Read in 4 minutes

    Grasping Virtual Reality and Augmented Reality
    Virtual reality (VR) and augmented reality (AR) are becoming more and more known in recent years. These two technologies, while often mentioned in the same breath, offer distinct experiences and are transforming our interaction with the digital world in unique ways.
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    IT Outsourcing 2024/06/10 Read in 4 minutes

    No-Code Success: Forget about titles, work on developing skills
    In the evolving digital landscape, the emergence of no-code platforms has been nothing short of revolutionary. These platforms have transformed the way we think about software development, making it accessible to a broader audience and proving that success in this realm is about skill, not titles.
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    MarTech 2024/06/10 Read in 4 minutes

    The Turning Point: Martech Systems vs. Martech UX Complexity
    In today's evolving digital landscape, marketing technology (Martech) systems are integral to business success. Yet, the complicated user experience (UX) these systems often present can become a significant barrier. Thus, marketers need to change and adapt these to improve their marketing strategy.
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    IT Outsourcing 2024/06/03 Read in 4 minutes

    Unveiling AGI: Exploring the World of Artificial General Intelligence
    Artificial General Intelligence (AGI) represents a significant milestone in the field of artificial intelligence. Unlike narrow AI, which is designed for specific tasks, AGI aims to mimic the broad cognitive abilities of humans, enabling them to understand, learn, and apply knowledge across a wide range of tasks.
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    MarTech 2024/06/03 Read in 4 minutes

    Marketing Software: Examining Features, Advantages, and Pricing in 2024
    Artificial General Intelligence (AGI) represents a significant milestone in the field of artificial intelligence. Unlike narrow AI, which is designed for specific tasks, AGI aims to mimic the broad cognitive abilities of humans, enabling them to understand, learn, and apply knowledge across a wide range of tasks.
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    MarTech 2024/06/03 Read in 4 minutes

    Creating Successful Email Marketing: A Guide for Marketers
    Email marketing remains one of the most effective channels for engaging with customers and driving sales. Thus, marketers need to comply with certain standards like trust, infrastructure, audiences, content, etc. These are the basic steps to accessing your customers and partners.
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    MarTech 2024/05/27 Read in 4 minutes

    Did MarTech disrupt B2B marketing?
    The rise of marketing technology has affected B2B marketing. It has disrupted traditional practices and provided a solution for businesses. MarTech automates repetitive tasks, freeing up marketers to focus on strategy and creativity. It also provides access to vast amounts of customer data, enabling targeted campaigns and personalized messaging.
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    MarTech 2024/05/27 Read in 4 minutes

    LinkedIn now lets brands boost any organic post!
    LinkedIn now lets businesses promote content from any user on the app. It is not just their employees; they can transform its messages and ads into a powerful branded content promotion tool for B2B marketing.
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    MarTech 2024/05/20 Read in 4 minutes

    Three essentials for email marketing in 2024: AI, adaptation, and education
    Email marketing in 2024 has changed, and it has focused on three words: AI, adaptation, and education. When a marketer can make use of the benefits of these words, it will support their strategy and lead to effective email marketing for customers and audiences.
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    MarTech 2024/05/20 Read in 4 minutes

    How to find and help great B2B writers for compelling content
    B2B writers specialize in creating content that is intended for other businesses rather than individual consumers. Discover effective strategies for identifying and supporting top B2B writers to create compelling content. Learn how to assess their expertise, enhance their research skills, and ensure they can produce impactful, bottom-of-the-funnel material that resonates with your audience.
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    IT Outsourcing 2024/05/20 Read in 4 minutes

    Remote work: Is it time for employees to go back to the office?
    After the outbreak of COVID in 2019, remote work is very popular, and it has become the only solution for businesses. Yet, the pandemic ended completely in 2024, and there is a question: “Is it time for employees to go back to the office?” This question caused many controversial discussions between the CEO and economic experts.
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    IT Outsourcing 2024/05/20 Read in 4 minutes

    Time & Material Contract (T&M) vs. Fixed Price Contract: What is better?
    A time-and-material (T&M) contract is a type of agreement in which the client pays the vendor based on the actual time spent. But a fixed-price contract sets a predetermined price for the entire project, regardless of the actual time and resources expended. So, T&M gives flexibility but can be uncertain, while Fixed Price offers predictability but less room for changes. The best choice depends on what you need for your project!
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    MarTech 2024/05/13 Read in 5 minutes

    Top important B2B marketing trends for 2024
    Explore the latest B2B marketing trends for 2024 and stay ahead of the curve with key insights into the evolving landscape of business-to-business marketing strategies. This year, AI and automation are dominant, followed by data collection, video marketing, personalization, etc.
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    MarTech 2024/05/06 Read in 4 minutes

    Email marketing is changing: How to catch up with it?
    Email marketing is changing to catch up with the trend of the market. This means marketers need to adjust their habits when sending emails. The goal is to create smart emails that help them approach potential customers.
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    MarTech 2024/05/06 Read in 4 minutes

    What is B2B marketing? Guide to 2024’s Best Strategies!
    B2B marketing (business-to-business marketing) is a way of promoting a company's products or services to other companies and organizations. Unlike B2C marketing (business-to-consumer), which targets individual consumers, B2B marketing focuses on building relationships with decision-makers within other businesses.
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    MarTech 2024/04/29 Read in 4 minutes

    The Importance of Personalized Marketing and 7 Methods to Get It
    Personalized marketing is the best way for businesses to meet their customers’s needs. Yet, it is quite difficult for marketers to approach and achieve their goals. Thus, they need to build a detailed strategy based on customers to get the highest sales.
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    MarTech 2024/04/29 Read in 4 minutes

    Trends in Data-Driven Marketing for 2024 and Beyond
    Data-driven marketing has changed and brought many new trends that marketers need to update. Some things, like hyper-personalization, AI-driven category stretching, visual search, YouTube ads, etc., are very important to building an effective marketing strategy.
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    MarTech 2024/04/22 Read in 4 minutes

    Upgrade Your Feedback Emails: Simple Steps for Better Customer Engagement!
    Feedback emails are important information that businesses need to take care of. Based on this feedback, businesses can upgrade products or resolve customers' concerns. The ultimate goal is to bring the best services and products to consumers and their customers.
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    MarTech 2024/04/22 Read in 4 minutes

    Building a Data Management Platform: A Step-by-Step Guide
    A data management platform is very important to help businesses manage their customers. Thanks to a platform, it empowers companies to organize, analyze, and activate their data for better decision-making. Thereby, they can use this data to improve product quality and attract potential customers.
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    MarTech 2024/04/15 Read in 5 minutes

    AdTech Trends in 2024: Exploring the Future of AdTech
    Advertising technology is changing and emerging in many trends in 2024. . From innovative approaches to targeting and personalization to the evolution of digital platforms, all required marketers and advertisers need to catch and deploy them. Some AdTech trends are first-party data, video advertising, CTV, transparency, etc.
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    MarTech 2024/04/15 Read in 5 minutes

    Top AI and Marketing Automation Tools 2024
    2024 is an outbreak year of AI that brings many benefits for both businesses and customers. These tools boost marketing automation and support other business activities. Some useful tools are audience analysis, mapping customer journeys, content generation, AI-powered digital marketing, etc.
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    MarTech 2024/04/08 Read in 5 minutes

    Exploring the Top 8+ Customer Data Platforms (CDPs) in 2024
    Customer data is a valued resource that all companies need to care about. Thus, they always want to find good customer data platforms to catalog and manage data. In 2024, there will be many data platforms that businesses can use, such as NotifyVisitors, BlueConic, Lytics, Emarsys, Segment, Bloomreach Engagement, etc. Each platform will have advantages and disadvantages, but it will ensure the protection of customer data.
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    MarTech 2024/04/08 Read in 5 minutes

    Top 10 Tools for Supercharging Data-Driven Marketing
    Data-driven marketing is increasingly developing and is the best choice for businesses. Thanks to modern technology, there are many tools that can support this marketing process, such as HubSpot, Google Analytics, Simple Graph, Buffer, Crazy Egg, Litmus, etc.
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    MarTech 2024/04/01 Read in 5 minutes

    A Guide To Protecting Customer Trust When Using Artificial Intelligence
    Artificial intelligence is being applied everywhere, especially in the business and sales industries. Thus, companies need to take measures to protect customer trust and help them trust their services and products. Highlight the benefits of AI and how it helps customers access products.
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    MarTech 2024/04/01 Read in 5 minutes

    Forecasting the DMP Software Market: Future Outlook
    In recent research, data specialists forecasted the rapid development of the data management platform (DMP). This platform will change the way businesses run and implement their marketing strategies. More and more companies are shifting the way they manage data, which brings benefits for them.
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    MarTech 2024/04/01 Read in 5 minutes

    Emerging Trends and Strategies in AI for Marketing Automation
    Nowadays, AI is very popular in marketing activities, especially marketing automation. It brings many benefits that boost new trends and then change the way businesses deploy campaigns. AI-driven personalization, machine learning, using NLP, etc. are these new mainstreams that companies need to know.
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    MarTech 2024/03/25 Read in 5 minutes

    Single Page Applications (SPAs): All You Need to Know
    Single Page Applications (SPAs) are web applications that operate within a single HTML page. Instead of loading entire new pages from the server each time a user interacts, SPAs update the content as needed, providing a smoother and more responsive user experience. They rely on JavaScript to fetch data from servers, enabling faster rendering and interactivity without full page reloads.
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    MarTech 2024/03/25 Read in 5 minutes

    Tips to stay on top of Advertising Technology
    Advertising technology is a necessary tool for businesses to approach potential customers. Thanks to this tool, people can see the products and services that the company provides. Thus, companies’ main task is to stay on top of AdTech and find a way to access more audiences.
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    MarTech 2024/03/25 Read in 4 minutes

    Social Media Marketing and Traditional Marketing: What is the difference?
    In the modern world, social media marketing is a common option for many businesses compared to traditional marketing. It helps companies access more potential customers and enhance sales performance. SMM uses demographics and interests to build suitable marketing strategies for their business target.
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    MarTech 2024/03/18 Read in 4 minutes

    Key Trends for CDP Development in 2024
    Customer data platforms have changed to create a modern CDP landscape. Businesses need to shift their strategy from AI-driven personalization to heightened data privacy measures. In 2024, the key to CDP development will be using neural networks, data production, real-time data processing, and multichannel capacities.
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    MarTech 2024/03/18 Read in 5 minutes

    Top 5+ Social Media Marketing Techniques for 2024
    Knowing social media marketing techniques is very essential for businesses to get a potential customer base. When creating interesting content, they can attract more audiences and help them become aware of the company's brand. Using short videos, communications, stories, content, voice search, etc. is a key in 2024 that marketers need to know.
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    MarTech 2024/03/18 Read in 5 minutes

    Top Data Trends for 2024: The Rise of Zero-Party Data and First-Party Data
    Data trends have changed in 2024, and it tends to be the rise of zero-party data and first-party data. This data helps businesses access their customers more because businesses collect it directly from their audiences who are interested in the company's products. This is a big opportunity for them to break the ice and achieve their goals.
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    IT Outsourcing 2024/03/11 Read in 4 minutes

    Crucial Insights: The Role of MVP in Software Development
    The concept of a minimum viable product (MVP) has become the foundation of successful software development. By prioritizing an MVP, companies can gain crucial insights and advantages throughout the development process. It helps developers test their ideas and assumptions with real users before investing too much time and money into building a full-fledged product.
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    MarTech 2024/03/11 Read in 4 minutes

    CDP Architecture: Enabling Digital Marketing with First-Party Data
    CDP architecture is essential to collecting data because it enables digital marketing with first-party data. In particular, I can collect first-party data about users and leverage it to reach the right customers without sharing private user data with third parties. Thus, businesses can use it to categorize and connect with their customers.
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    MarTech 2024/03/11 Read in 5 minutes

    The guidelines for using chatbots to boost social media marketing
    Chatbots are very essential tools that support and boost social media marketing because they help businesses automate tasks such as customer support, messaging, and even sales. Thanks to these items, it can help businesses care for their customers 24/7. Then, make it easier for customers to get involved and stay with businesses.
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    IT Outsourcing 2024/02/26 Read in 5 minutes

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    Announcement 2024/02/05 Read in 2 minutes

    Protean Studios: Looking back on a remarkable year in 2023
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    SaaS is in the past; it's time for XaaS
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    Announcement 2024/01/29 Read in 1 minute

    Protean Studios: 2024 Lunar New Year Holidays Announcement!
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    IT Outsourcing 2024/01/22 Read in 4 minutes

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