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    Announcement 2024/01/01 Read in 1 minute

    Don't start 2024 without the best professionals on your side!

    Start your new year with many big changes. You can choose the best professionals to support and solve the difficult projects in 2024. The goal is to optimize costs, efficiency, and business quality. This ensures that 2024 is a successful year for you when you have experts side by side. see more
    2024
    New Year
    PROS
    new year blog

    IT Outsourcing 2024/07/22 Read in 5 minutes

    Jumpstart Your Journey into No-Code & Low-Code Development
    "No-Code and Low-Code Development" offers a comprehensive introduction to the world of simplified software creation. This guide covers the essentials of no-code and low-code platforms, explaining how they enable users to build applications with minimal or no coding experience.
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    IT Outsourcing 2024/07/22 Read in 4 minutes

    Unlocking the Future: Mastering AR/VR Software Development
    Discover the art and science of building exceptional AR and VR experiences. We will equip you with the knowledge and skills to design, develop, and deploy cutting-edge software solutions that leverage the power of augmented and virtual reality.
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    Company Activities 2024/07/21 Read in 1 minute

    PROS is on the Move! Discover Our New Office in Hanoi
    We’re excited to share that Protean Studios has moved our office to a new location! As part of our big rebranding and new business strategy, we've relocated to a prime spot in Hanoi, close to the airport and the tech center.
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    IT Outsourcing 2024/07/15 Read in 4 minutes

    The Hottest Metaverse Platforms to Watch in 2024
    Discover the metaverse platforms making waves in 2024. Explore the features, innovations, and potential impact of these virtual worlds as they shape the future of technology and human connection.
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    IT Outsourcing 2024/07/15 Read in 4 minutes

    AR vs VR: What's next for the future?
    This article examines the burgeoning fields of Augmented Reality (AR) and Virtual Reality (VR), comparing their capabilities, applications, and the trajectory of their development. It explores the potential impact of these technologies on various industries and daily life, while speculating on the future innovations that could shape our world.
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    IT Outsourcing 2024/07/15 Read in 4 minutes

    How No-Code and Low-Code Technology Are Changing Innovation and Design
    No-code and low-code technologies are making app development easier for everyone. These tools allow people to build advanced applications without needing a lot of coding skills. This change is opening up new possibilities for creativity and speeding up how we can develop new digital solutions. From simplifying workflows to making quick prototypes, no-code and low-code tools are shaping the future of technology and innovation.
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    IT Outsourcing 2024/07/08 Read in 5 minutes

    Blockchain Meets the Metaverse: A New Digital Frontier
    Explore the intersection of blockchain and the metaverse, where decentralized technology transforms virtual worlds. Discover how blockchain enhances security, ownership, and interoperability in the metaverse, creating a new digital frontier for innovation, commerce, and social interaction.
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    IT Outsourcing 2024/07/08 Read in 5 minutes

    Unlocking the Power of AR and VR in Advertising
    The world of advertising is evolving, with new technologies shaping how brands communicate with their audiences. Augmented reality (AR) and virtual reality (VR) have emerged as powerful tools, transforming the advertising landscape by creating immersive and interactive experiences. This article explores the potential of AR and VR in advertising and how brands can leverage these technologies to engage consumers like never before.
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    IT Outsourcing 2024/07/08 Read in 5 minutes

    10 Best No-Code App Building Platforms for 2024
    Explore the top 10 no-code app-building platforms that are revolutionizing the way we create applications. These tools empower anyone, regardless of technical expertise, to design and launch powerful apps. From drag-and-drop interfaces to pre-built templates, discover how these platforms can help you bring your app ideas to life in 2024. Perfect for entrepreneurs, small businesses, and innovators looking to streamline their development process.
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    IT Outsourcing 2024/07/01 Read in 5 minutes

    Marketing in the metaverse: What marketers need to know
    The metaverse is emerging as the next frontier in digital interaction, presenting unique opportunities and challenges for marketers. This guide explores the essentials marketers need to understand to navigate and leverage the metaverse. From understanding virtual environments and user behaviors to developing immersive and engaging campaigns, we’ll cover the strategies and tools necessary to succeed in this dynamic, virtual world.
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    IT Outsourcing 2024/07/01 Read in 4 minutes

    Unveiling Generative AI: Exploring Its Power and Potential
    Generative AI thrives on a deep understanding of patterns within data. By analyzing massive datasets of text, images, or music, these AI models learn the underlying structures and principles. This empowers them to not just recognize existing patterns but to generate new content that adheres to those patterns.
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    IT Outsourcing 2024/07/01 Read in 4 minutes

    VR (Virtual Reality) vs. AR (Augmented Reality): Predicting Future Success
    VR transports users into a digital environment, offering an escape from reality. AR overlays digital information onto the physical world, enhancing one's perception of reality. Both VR and AR have bright futures ahead, with each carving out its niche in the fabric of our digital lives. While VR offers a complete immersion into virtual worlds, AR brings a layer of digital interaction to our physical surroundings.
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    MarTech 2024/06/24 Read in 5 minutes

    Visible and Invisible Tech Stacks: The Pros and Cons of "Shadow IT" in Martech and Beyond
    The modern business landscape is fueled by technology. Marketing teams, in particular, rely on a complex web of tools and software to achieve their goals. This intricate network is known as a tech stack. Yet, within this tech stack lies a hidden world: "shadow IT."
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    IT Outsourcing 2024/06/24 Read in 4 minutes

    The best AI productivity tools in 2024
    Discover the best AI productivity tools in 2024 that can transform the way you work, from AI chatbots to advanced writing assistants. Stay ahead with tools like ChatGPT, Claude, Bing AI, and more.
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    IT Outsourcing 2024/06/24 Read in 6 minutes

    Low-Code vs. No-Code: The Differences and Similarities
    In today's world, creating software is more important than ever because low-code and no-code platforms make this possible. They help people build applications quickly, even if they aren't expert coders.
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    IT Outsourcing 2024/06/17 Read in 4 minutes

    All you need to know about the metaverse
    The metaverse is a concept that's been gaining significant attention, especially within the realms of technology, gaming, and virtual reality. Besides, it refers to a collective virtual shared space created by the convergence of virtually enhanced physical reality and persistent virtual reality.
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    IT Outsourcing 2024/06/17 Read in 4 minutes

    Low-code and no-code: Why low-code reigns supreme
    In the evolving landscape of software development, low-code platforms have emerged as a game-changer, offering unprecedented flexibility and efficiency. Low-code and no-code tools streamline the development process, allowing for rapid prototyping and deployment of applications. This speed is crucial in responding to market changes and customer demands.
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    MarTech 2024/06/17 Read in 4 minutes

    2024 MarTech Landscape Infographic
    The 2024 Marketing Technology Landscape Supergraphic reveals a comprehensive array of 14,106 martech products, marking a 27.8% growth from last year. This detailed map highlights the vibrant and expanding nature of the martech sector, driven by AI advancements and cloud innovations.
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    IT Outsourcing 2024/06/10 Read in 4 minutes

    Grasping Virtual Reality and Augmented Reality
    Virtual reality (VR) and augmented reality (AR) are becoming more and more known in recent years. These two technologies, while often mentioned in the same breath, offer distinct experiences and are transforming our interaction with the digital world in unique ways.
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    IT Outsourcing 2024/06/10 Read in 4 minutes

    No-Code Success: Forget about titles, work on developing skills
    In the evolving digital landscape, the emergence of no-code platforms has been nothing short of revolutionary. These platforms have transformed the way we think about software development, making it accessible to a broader audience and proving that success in this realm is about skill, not titles.
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    MarTech 2024/06/10 Read in 4 minutes

    The Turning Point: Martech Systems vs. Martech UX Complexity
    In today's evolving digital landscape, marketing technology (Martech) systems are integral to business success. Yet, the complicated user experience (UX) these systems often present can become a significant barrier. Thus, marketers need to change and adapt these to improve their marketing strategy.
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    IT Outsourcing 2024/06/03 Read in 4 minutes

    Unveiling AGI: Exploring the World of Artificial General Intelligence
    Artificial General Intelligence (AGI) represents a significant milestone in the field of artificial intelligence. Unlike narrow AI, which is designed for specific tasks, AGI aims to mimic the broad cognitive abilities of humans, enabling them to understand, learn, and apply knowledge across a wide range of tasks.
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    MarTech 2024/06/03 Read in 4 minutes

    Marketing Software: Examining Features, Advantages, and Pricing in 2024
    Artificial General Intelligence (AGI) represents a significant milestone in the field of artificial intelligence. Unlike narrow AI, which is designed for specific tasks, AGI aims to mimic the broad cognitive abilities of humans, enabling them to understand, learn, and apply knowledge across a wide range of tasks.
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    MarTech 2024/06/03 Read in 4 minutes

    Creating Successful Email Marketing: A Guide for Marketers
    Email marketing remains one of the most effective channels for engaging with customers and driving sales. Thus, marketers need to comply with certain standards like trust, infrastructure, audiences, content, etc. These are the basic steps to accessing your customers and partners.
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    MarTech 2024/05/27 Read in 4 minutes

    Did MarTech disrupt B2B marketing?
    The rise of marketing technology has affected B2B marketing. It has disrupted traditional practices and provided a solution for businesses. MarTech automates repetitive tasks, freeing up marketers to focus on strategy and creativity. It also provides access to vast amounts of customer data, enabling targeted campaigns and personalized messaging.
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    MarTech 2024/05/27 Read in 4 minutes

    LinkedIn now lets brands boost any organic post!
    LinkedIn now lets businesses promote content from any user on the app. It is not just their employees; they can transform its messages and ads into a powerful branded content promotion tool for B2B marketing.
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    MarTech 2024/05/20 Read in 4 minutes

    Three essentials for email marketing in 2024: AI, adaptation, and education
    Email marketing in 2024 has changed, and it has focused on three words: AI, adaptation, and education. When a marketer can make use of the benefits of these words, it will support their strategy and lead to effective email marketing for customers and audiences.
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    MarTech 2024/05/20 Read in 4 minutes

    How to find and help great B2B writers for compelling content
    B2B writers specialize in creating content that is intended for other businesses rather than individual consumers. Discover effective strategies for identifying and supporting top B2B writers to create compelling content. Learn how to assess their expertise, enhance their research skills, and ensure they can produce impactful, bottom-of-the-funnel material that resonates with your audience.
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    IT Outsourcing 2024/05/20 Read in 4 minutes

    Remote work: Is it time for employees to go back to the office?
    After the outbreak of COVID in 2019, remote work is very popular, and it has become the only solution for businesses. Yet, the pandemic ended completely in 2024, and there is a question: “Is it time for employees to go back to the office?” This question caused many controversial discussions between the CEO and economic experts.
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    IT Outsourcing 2024/05/20 Read in 4 minutes

    Time & Material Contract (T&M) vs. Fixed Price Contract: What is better?
    A time-and-material (T&M) contract is a type of agreement in which the client pays the vendor based on the actual time spent. But a fixed-price contract sets a predetermined price for the entire project, regardless of the actual time and resources expended. So, T&M gives flexibility but can be uncertain, while Fixed Price offers predictability but less room for changes. The best choice depends on what you need for your project!
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    MarTech 2024/05/13 Read in 5 minutes

    Top important B2B marketing trends for 2024
    Explore the latest B2B marketing trends for 2024 and stay ahead of the curve with key insights into the evolving landscape of business-to-business marketing strategies. This year, AI and automation are dominant, followed by data collection, video marketing, personalization, etc.
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    MarTech 2024/05/06 Read in 4 minutes

    Email marketing is changing: How to catch up with it?
    Email marketing is changing to catch up with the trend of the market. This means marketers need to adjust their habits when sending emails. The goal is to create smart emails that help them approach potential customers.
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    MarTech 2024/05/06 Read in 4 minutes

    What is B2B marketing? Guide to 2024’s Best Strategies!
    B2B marketing (business-to-business marketing) is a way of promoting a company's products or services to other companies and organizations. Unlike B2C marketing (business-to-consumer), which targets individual consumers, B2B marketing focuses on building relationships with decision-makers within other businesses.
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    MarTech 2024/04/29 Read in 4 minutes

    The Importance of Personalized Marketing and 7 Methods to Get It
    Personalized marketing is the best way for businesses to meet their customers’s needs. Yet, it is quite difficult for marketers to approach and achieve their goals. Thus, they need to build a detailed strategy based on customers to get the highest sales.
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    MarTech 2024/04/29 Read in 4 minutes

    Trends in Data-Driven Marketing for 2024 and Beyond
    Data-driven marketing has changed and brought many new trends that marketers need to update. Some things, like hyper-personalization, AI-driven category stretching, visual search, YouTube ads, etc., are very important to building an effective marketing strategy.
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    MarTech 2024/04/22 Read in 4 minutes

    Upgrade Your Feedback Emails: Simple Steps for Better Customer Engagement!
    Feedback emails are important information that businesses need to take care of. Based on this feedback, businesses can upgrade products or resolve customers' concerns. The ultimate goal is to bring the best services and products to consumers and their customers.
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    MarTech 2024/04/22 Read in 4 minutes

    Building a Data Management Platform: A Step-by-Step Guide
    A data management platform is very important to help businesses manage their customers. Thanks to a platform, it empowers companies to organize, analyze, and activate their data for better decision-making. Thereby, they can use this data to improve product quality and attract potential customers.
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    MarTech 2024/04/15 Read in 5 minutes

    AdTech Trends in 2024: Exploring the Future of AdTech
    Advertising technology is changing and emerging in many trends in 2024. . From innovative approaches to targeting and personalization to the evolution of digital platforms, all required marketers and advertisers need to catch and deploy them. Some AdTech trends are first-party data, video advertising, CTV, transparency, etc.
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    MarTech 2024/04/15 Read in 5 minutes

    Top AI and Marketing Automation Tools 2024
    2024 is an outbreak year of AI that brings many benefits for both businesses and customers. These tools boost marketing automation and support other business activities. Some useful tools are audience analysis, mapping customer journeys, content generation, AI-powered digital marketing, etc.
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    MarTech 2024/04/08 Read in 5 minutes

    Exploring the Top 8+ Customer Data Platforms (CDPs) in 2024
    Customer data is a valued resource that all companies need to care about. Thus, they always want to find good customer data platforms to catalog and manage data. In 2024, there will be many data platforms that businesses can use, such as NotifyVisitors, BlueConic, Lytics, Emarsys, Segment, Bloomreach Engagement, etc. Each platform will have advantages and disadvantages, but it will ensure the protection of customer data.
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    MarTech 2024/04/08 Read in 5 minutes

    Top 10 Tools for Supercharging Data-Driven Marketing
    Data-driven marketing is increasingly developing and is the best choice for businesses. Thanks to modern technology, there are many tools that can support this marketing process, such as HubSpot, Google Analytics, Simple Graph, Buffer, Crazy Egg, Litmus, etc.
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    MarTech 2024/04/01 Read in 5 minutes

    A Guide To Protecting Customer Trust When Using Artificial Intelligence
    Artificial intelligence is being applied everywhere, especially in the business and sales industries. Thus, companies need to take measures to protect customer trust and help them trust their services and products. Highlight the benefits of AI and how it helps customers access products.
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    MarTech 2024/04/01 Read in 5 minutes

    Forecasting the DMP Software Market: Future Outlook
    In recent research, data specialists forecasted the rapid development of the data management platform (DMP). This platform will change the way businesses run and implement their marketing strategies. More and more companies are shifting the way they manage data, which brings benefits for them.
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    MarTech 2024/04/01 Read in 5 minutes

    Emerging Trends and Strategies in AI for Marketing Automation
    Nowadays, AI is very popular in marketing activities, especially marketing automation. It brings many benefits that boost new trends and then change the way businesses deploy campaigns. AI-driven personalization, machine learning, using NLP, etc. are these new mainstreams that companies need to know.
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    MarTech 2024/03/25 Read in 5 minutes

    Single Page Applications (SPAs): All You Need to Know
    Single Page Applications (SPAs) are web applications that operate within a single HTML page. Instead of loading entire new pages from the server each time a user interacts, SPAs update the content as needed, providing a smoother and more responsive user experience. They rely on JavaScript to fetch data from servers, enabling faster rendering and interactivity without full page reloads.
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    MarTech 2024/03/25 Read in 5 minutes

    Tips to stay on top of Advertising Technology
    Advertising technology is a necessary tool for businesses to approach potential customers. Thanks to this tool, people can see the products and services that the company provides. Thus, companies’ main task is to stay on top of AdTech and find a way to access more audiences.
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    MarTech 2024/03/25 Read in 4 minutes

    Social Media Marketing and Traditional Marketing: What is the difference?
    In the modern world, social media marketing is a common option for many businesses compared to traditional marketing. It helps companies access more potential customers and enhance sales performance. SMM uses demographics and interests to build suitable marketing strategies for their business target.
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    MarTech 2024/03/18 Read in 4 minutes

    Key Trends for CDP Development in 2024
    Customer data platforms have changed to create a modern CDP landscape. Businesses need to shift their strategy from AI-driven personalization to heightened data privacy measures. In 2024, the key to CDP development will be using neural networks, data production, real-time data processing, and multichannel capacities.
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    MarTech 2024/03/18 Read in 5 minutes

    Top 5+ Social Media Marketing Techniques for 2024
    Knowing social media marketing techniques is very essential for businesses to get a potential customer base. When creating interesting content, they can attract more audiences and help them become aware of the company's brand. Using short videos, communications, stories, content, voice search, etc. is a key in 2024 that marketers need to know.
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    MarTech 2024/03/18 Read in 5 minutes

    Top Data Trends for 2024: The Rise of Zero-Party Data and First-Party Data
    Data trends have changed in 2024, and it tends to be the rise of zero-party data and first-party data. This data helps businesses access their customers more because businesses collect it directly from their audiences who are interested in the company's products. This is a big opportunity for them to break the ice and achieve their goals.
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    IT Outsourcing 2024/03/11 Read in 4 minutes

    Crucial Insights: The Role of MVP in Software Development
    The concept of a minimum viable product (MVP) has become the foundation of successful software development. By prioritizing an MVP, companies can gain crucial insights and advantages throughout the development process. It helps developers test their ideas and assumptions with real users before investing too much time and money into building a full-fledged product.
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    MarTech 2024/03/11 Read in 4 minutes

    CDP Architecture: Enabling Digital Marketing with First-Party Data
    CDP architecture is essential to collecting data because it enables digital marketing with first-party data. In particular, I can collect first-party data about users and leverage it to reach the right customers without sharing private user data with third parties. Thus, businesses can use it to categorize and connect with their customers.
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    MarTech 2024/03/11 Read in 5 minutes

    The guidelines for using chatbots to boost social media marketing
    Chatbots are very essential tools that support and boost social media marketing because they help businesses automate tasks such as customer support, messaging, and even sales. Thanks to these items, it can help businesses care for their customers 24/7. Then, make it easier for customers to get involved and stay with businesses.
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    MarTech 2024/03/04 Read in 4 minutes

    CDP vs. CRM vs. DMP: What's the difference?
    A customer data platform (CDP), a data management platform (DMP), and a customer relationship management platform (CRM) are data management platforms. These platforms support more business when accessing their customers. Yet, each platform has different features and plays its own role in a business activity.
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    IT Outsourcing 2024/03/04 Read in 4 minutes

    Guidelines for Beginners: How to Develop a New App?
    Understanding the whole app development process is necessary to build a good app for end-users. This includes many phases, like the estimate phase, requirements definition, design, implementation, test phase, launch, etc. Thus, developers need to understand all the steps before starting to build a new app.
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    MarTech 2024/03/04 Read in 4 minutes

    Top Trends in Product Personalization for 2024
    In 2024, the trend of product personalization will change with many innovations. People tend to use AR and VR, mobile experiences, AI-powered personalization, hyper-personalization, etc. These change the way customers approach products. Thus, businesses need to know these trends to update their marketing strategy as well as enhance their business’s efficiency.
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    IT Outsourcing 2024/02/26 Read in 5 minutes

    Understanding upstream and downstream in software development
    Upstream and downstream are two important processes in software development. Each phase will have different responsibilities, but its final goal is to develop complete software. These processes involve many activities, decisions, and dependencies that define the requirements of a software project from basic design to deployment and beyond.
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    MarTech 2024/02/26 Read in 4 minutes

    The Best Data Management Platforms of 2024
    Data management platforms are useful tools that help businesses store and categorize customer segments and other data. Many companies use DMPs to support management activities, like Audience Studios, Lotame, Adobe, Oracle Bluekai, etc. These top platforms drive innovation in data management, offering efficiency, security, and scalability.
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    MarTech 2024/02/26 Read in 4 minutes

    B2B and B2C marketing automation: what is the main difference?
    B2B and B2C marketing automation is a crucial strategy in businesses because it helps companies access potential customers and take care of them. Businesses will use automated tools and technologies to streamline and enhance their marketing efforts. The goal is to increase efficiency and drive better engagement and conversion rates for both business clients and individual consumers.
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    MarTech 2024/02/19 Read in 5 minutes

    Building a Data-Driven Marketing Plan: A Simple Guide
    Data-driven marketing is an essential strategy that helps businesses access the right people as well as customers. When building a marketing plan successfully, businesses can enhance business activities and save money. Besides, this is a good opportunity for them to make business decisions based on data instead of direct feelings.
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    MarTech 2024/02/19 Read in 4 minutes

    Leading AdTech Ecosystem Tools in 2024
    The AdTech ecosystem includes all the tools and technology that help with digital ads, covering everything from planning and buying to tracking. Thus, this ecosystem has many tools that help marketers save costs, like tracking tools, DMPs and CDPs, CTT and OTT platforms, etc. They can take advantage of these tools to improve ad strategies as well as marketing efficiency.
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    MarTech 2024/02/19 Read in 4 minutes

    Google Analytics 4 (GA4) and its impact on businesses
    Google Analytics 4 (GA4) is a new analytics service from Google. This tool allows users to measure traffic and engagement across their websites and apps. GA4 uses event-based data instead of session-based data, which gives businesses more insights into the customer journey. It also offers privacy controls, predictive capabilities, and direct integrations with media platforms.
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    MarTech 2024/02/05 Read in 4 minutes

    Customer Data Platform (CDP) and all basic knowledge
    A Customer Data Platform (CDP) is a powerful tool revolutionizing the way businesses manage and leverage customer data. A CDP serves as a centralized hub for collecting, organizing, and unifying customer data from various touchpoints and sources. Thus, it provides a comprehensive and real-time view of individual customer profiles.
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    MarTech 2024/02/05 Read in 4 minutes

    Getting Started with Personalized Marketing: A Beginner's Guide
    Personalized marketing is a special strategy that helps businesses access their potential customers. Because its goal is to tailor advertising and promotional efforts to the individual characteristics, preferences, and behaviors of specific consumers. Besides, this approach takes advantage of data and technology to create targeted and relevant campaigns, thus enhancing the customer experience and increasing the likelihood of conversion.
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    Announcement 2024/02/05 Read in 2 minutes

    Protean Studios: Looking back on a remarkable year in 2023
    As the year 2023 ends, Protean Studios wants to take a moment to reflect on our achievements. We especially want to thank our clients, partners, and members for their support and collaboration. 2023 was a stepping stone for PROS to achieve greater goals, with a vision of becoming the No. 1 marketing technology outsourcing company in 2025.
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    IT Outsourcing 2024/02/05 Read in 4 minutes

    SaaS is in the past; it's time for XaaS
    SaaS is not the trend that businesses should follow; it’s time for XaaS—where everything becomes a service. This shift expands beyond traditional software, offering a dynamic ecosystem of interconnected services for businesses seeking innovation and efficiency.
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    Announcement 2024/01/29 Read in 1 minute

    Protean Studios: 2024 Lunar New Year Holidays Announcement!
    Get ready for a festive break! Dive into the holiday spirit with Protean Studios as we announce the 2024 New Year Holidays. Stay tuned for exciting updates, and get set to celebrate the innovation with us!
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    IT Outsourcing 2024/01/29 Read in 5 minutes

    Why is 2024 a golden time for IT outsourcing operations?
    In 2024, the landscape of IT outsourcing operations will have reached a golden era with many unprecedented opportunities and advancements. Thus, companies are taking advantage of this to promote their business activities as well as enhance costly efficiency. This pivotal moment showcases the win-win relationship between organizations and outsourcing providers to unlock success and efficiency.
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    MarTech 2024/01/29 Read in 4 minutes

    What is marketing automation? All you need to know
    Marketing automation is how businesses use essential software to reach potential customers. This is an automated marketing message across various channels, such as email, websites, social media, and text messages. The goal is to drive the generation of sales leads.
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    MarTech 2024/01/29 Read in 4 minutes

    How to build an efficient social media marketing strategy for 2024
    Social media marketing is a popular trend in the world of digital transformation. It helps businesses optimize their brand's online presence, engage their target audience, and stay ahead of the way to access potential customers. Especially promoting a new product before introducing it to the market.
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    IT Outsourcing 2024/01/22 Read in 4 minutes

    Proof of Concept vs. Prototype: Key Differences
    Proof of concept (POC) and prototype are two necessary phrases to launch a new product. POC is a method to test the feasibility or viability of ideas, but a prototype is an initial version or model of a product or system, designed to check its functionality and user experience.
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    MarTech 2024/01/22 Read in 5 minutes

    Exploring data-driven marketing: definition, benefits, and role
    Data-driven marketing is an effective strategy that uses data analysis to optimize marketing campaigns. The goal is to deliver personalized experiences to customers. This helps businesses meet customers’ needs and increase their satisfaction with the products or services.
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    MarTech 2024/01/22 Read in 4 minutes

    Understanding Data Management Platforms (DMPs)
    Data management platforms (DMPs) are software tools that help marketers collect, organize, and activate data from various sources. Thanks to DMPs, businesses can collect various data from different sources. And then they use this data to deploy marketing campaigns, optimize their media spend, and deliver personalized experiences to their customers.
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    IT Outsourcing 2024/01/15 Read in 5 minutes

    PoC and its role in software development
    PoC, or Proof of Concept, is a term used in software development to describe a prototype or a demonstration of a software idea or feature. Thus, it plays an important role in the software development process and helps create the best product.
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    MarTech 2024/01/15 Read in 4 minutes

    What is social media marketing? A Quick Overview
    Social media marketing is an effective strategy for businesses when approaching customers. Through social channels like Facebook, Instagram, TikTok, and Twitter, etc., they can advertise and introduce products to consumers. Thus, it helps enhance business efficiency and the company’s revenue.
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    MarTech 2024/01/15 Read in 4 minutes

    Understanding Advertising Technology (AdTech): Definition, Ecosystem, and Programmatic
    Advertising technology (AdTech) is an advertising strategy that helps businesses save costs and resources. Thanks to Adtech, it can be easy to approach customers and promote products. Besides, it enables advertisers to reach their target audiences across different channels and devices, measure the effectiveness of their campaigns, and optimize their ad spend.
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    IT Outsourcing 2024/01/08 Read in 4 minutes

    What is a proof of concept (PoC)? Everything you need to know
    A proof-of-concept (PoC) is a way of demonstrating the feasibility and potential value of a new idea, product, service, or solution. A PoC involves a small-scale experiment or prototype that shows how the main features or functions of the proposed solution would work in practice.
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    IT Outsourcing 2023/12/18 Read in 4 minutes

    What is the role of BrSE in Agile projects?
    BrSE is a special job in Agile projects. It helps improve project performance, enhance communication between clients and development teams, etc. Thus, this position plays a crucial role in the Agile process, ensuring that software solutions harmonize with the development project goals.
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    IT Outsourcing 2023/12/18 Read in 5 minutes

    Workflow of a BrSE: 4 Steps to Success
    BrSE has a professional working process with many different tasks. Their workflow is divided into separate phrases like planning, deploying projects, observing, and reviewing. Each phrase not only requires technological expertise but also emphasizes communication and strategic thinking abilities. With these traits, they can work effectively and bring high performance.
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    IT Outsourcing 2023/12/18 Read in 4 minutes

    IT Comtor and BrSE: What is the difference?
    IT Comtor and BrSE are two common positions in IT companies that support a lot of software development processes. They play critical roles in the software development life cycle. These are positions with specific characteristics, requiring knowledge, Japanese language skill and high professional skills. But their responsibilities, skill sets, and contributions differ in each phase.
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    IT Outsourcing 2023/12/11 Read in 5 minutes

    Bridge Software Engineer (BrSE): A hot job in the offshore field
    A bridge software engineer (BrSE) is becoming a hot job in the offshore sector. Because this is a powerful support job that handles difficulties between clients and onshore teams. And then, they can achieve the best results when completing software development projects.
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    IT Outsourcing 2023/12/11 Read in 4 minutes

    How to Become a BrSE: A Step-by-Step Guide
    Bridge software engineer (BrSE) is an outstanding job that attracts many people to choose and study. To become a good BrSE, you need some certification, language skills, and knowledge about technical development. They also need to understand the client's needs, translate them into technical specifications, and communicate them to the IT team.
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    IT Outsourcing 2023/12/11 Read in 4 minutes

    Bridge Software Engineers and Everything You Need to Know
    Bridge software engineers are professionals who support IT teamwork with foreign clients. They act as bridge builders to ensure that two parties understand each other in projects. And then, ease seamless data exchange across various technologies and platforms in the project development process.
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    IT Outsourcing 2023/12/04 Read in 5 minutes

    Blockchain applications in e-commerce: pros and cons
    Blockchain applications have brought many facilities to the e-commerce field. It provides a convenient and accessible platform for consumers to buy goods and services from the comfort of their homes. It also offers a secure, transparent, and decentralized infrastructure for e-commerce transactions to optimize business activities.
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    IT Outsourcing 2023/12/04 Read in 5 minutes

    Blockchain technology and its applications
    Blockchain technology is a revolutionary innovation that has the potential to transform various sectors of the economy and society. It supports business activities and offers benefits for them when using this technology. For example, reducing operational costs, speeding up traditional processes and systems, etc.
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    IT Outsourcing 2023/12/04 Read in 5 minutes

    Exploring CRM software in project management
    CRM software is a useful tool that helps businesses manage projects better. It also improves collaboration and communication among project teams, as well as the ability to track and measure project performance. Thanks to this software, companies can control and interact with their customers.
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    IT Outsourcing 2023/11/27 Read in 5 minutes

    IoT in Project Management: Benefits and Applications
    The integration of Internet of Things (IoT) technology in project management is a modern development that supports more business. It changes the way we work, plan, and execute projects. This is the intersection of digital innovation that upholds a new era of efficiency, connectivity, and high performance.
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    IT Outsourcing 2023/11/27 Read in 5 minutes

    IoT Applications in 2023: A Step-by-Step Guide
    IoT applications are changing more and more to adapt to the technology market. When we live in the digital transformation era, IoT has become popular in many fields. For example, transportation, manufacturing, healthcare, retail, logistics, agriculture, etc. can optimize working efficiency and performance.
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    IT Outsourcing 2023/11/27 Read in 4 minutes

    What is the Internet of Things (IoT) and everything else to know?
    The Internet of Things is a modern system that helps people connect everyday objects. It enables new applications and services that can improve efficiency, convenience, security, and quality of life for individuals and organizations. Its devices can collect and analyze data and perform actions based on predefined rules or commands. Then it will interact with other devices or humans to save information.
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    IT Outsourcing 2023/11/20 Read in 4 minutes

    The Role of Offshore Software Development in DX
    Offshore software development is becoming more and more popular in digital transformation. When using offshore, businesses can optimize efficiency and performance in software development. Thus, learn how using talent and resources from other countries can help them innovate faster, grow bigger, and save costs. Then, making it easier for them to adapt to the fast-changing world of digital transformation.
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    IT Outsourcing 2023/11/20 Read in 5 minutes

    Unlocking Software Development Potential through Digital Transformation
    Software development is a key component of digital transformation. Because it enables organizations to deliver innovative products and services, improve operational efficiency, and enhance customer satisfaction. If you can take advantage of digital initiatives, it is very useful for the process of software development.
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    IT Outsourcing 2023/11/20 Read in 4 minutes

    What is a digital transformation? Why does it matter?
    A digital transformation is the process of using technology to create new or change existing business processes, products, services, and customer experiences. It is not about adopting digital tools but also about changing the way an organization operates, innovates, and delivers value.
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    IT Outsourcing 2023/11/13 Read in 6 minutes

    Unraveling Software Testing: Definitions, Models, and Types
    Software testing is an important phase to check software quality before launching the market. Thanks to this step, testers can find every bug or issue that can appear in the software development process. Thus, they will ensure that the software can run smoothly when it is active.
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    IT Outsourcing 2023/11/13 Read in 6 minutes

    Web Application Development and All You Need to Know
    Web application development is more and more popular and has become an important part of our lives. This is the art and science of creating software applications that operate through web browsers or web-enabled devices. Developers use a combination of coding, design, and functionality to craft user-friendly and efficient digital solutions.
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    IT Outsourcing 2023/11/13 Read in 4 minutes

    ChatGPT: The Useful Tool You Need to Know
    Nowadays, ChatGPT is one of the most common AIs due to its benefits. This is a chatbot system that uses a large-scale pre-trained language model called GPT. The invention’s goal is to generate natural and engaging responses to user messages and reply to every question.
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    Announcement 2023/11/13 Read in 1 minute

    Protean Studios and Lily Tech announce a strategic collaboration!
    Recently, Protean Studios and Lily Tech have become strategic partners. This is an important milestone for us on the IT development path. We'll harness our collective strengths together to drive a new era of groundbreaking software products and IT services. PROS will continue to try to bring many technological products with constant creativity and innovation to clients.
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    IT Outsourcing 2023/11/06 Read in 5 minutes

    The Agile Model and its Application in Software Development
    The Agile model is a useful method for developing software applications. It is a dynamic and adaptive approach that emphasizes collaboration, flexibility, and customer feedback. The model consists of several frameworks, such as Scrum, Kanban, XP, Lean, etc. Thus, it can adapt to changing requirements and meet the customer's goals throughout the development process.
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    IT Outsourcing 2023/11/06 Read in 4 minutes

    The Landscape of the Waterfall Model and its Benefits
    Waterfall is a software development model that is used in the technological field. It is a sequential process that consists of several phases, such as requirements analysis, design, implementation, testing, and maintenance. When using the waterfall model, developers can manage and develop software applications.
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    IT Outsourcing 2023/11/06 Read in 5 minutes

    What is the software development life cycle (SDLC) and its models?
    The software development life cycle (SDLC) is a framework that defines the steps and processes. It involves creating, testing, deploying, and maintaining software applications. The SDLC aims to ensure that the software meets the requirements and expectations of the stakeholders. Especially the quality and security standards of the technology industry.
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    IT Outsourcing 2023/10/30 Read in 5 minutes

    Top 10+ latest software development trends in 2023
    Software is developing in a lot of technology fields. So, software development trends have changed and made people’s work easier and better. It is constantly evolving and adapting to the changing needs and expectations of users, businesses, and society.
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