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Announcement 2024/01/01 Read in 1 minute

Don't start 2024 without the best professionals on your side!

Start your new year with many big changes. You can choose the best professionals to support and solve the difficult projects in 2024. The goal is to optimize costs, efficiency, and business quality. This ensures that 2024 is a successful year for you when you have experts side by side. see more
2024
New Year
PROS
new year blog

Understanding upstream and downstream in software development

Upstream and downstream are two important processes in software development. Each phase will have different responsibilities, but its final goal is to develop complete software. These processes involve many activities, decisions, and dependencies that define the requirements of a software project from basic design to deployment and beyond.
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The Best Data Management Platforms of 2024

Data management platforms are useful tools that help businesses store and categorize customer segments and other data. Many companies use DMPs to support management activities, like Audience Studios, Lotame, Adobe, Oracle Bluekai, etc. These top platforms drive innovation in data management, offering efficiency, security, and scalability.
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B2B and B2C marketing automation: what is the main difference?

B2B and B2C marketing automation is a crucial strategy in businesses because it helps companies access potential customers and take care of them. Businesses will use automated tools and technologies to streamline and enhance their marketing efforts. The goal is to increase efficiency and drive better engagement and conversion rates for both business clients and individual consumers.
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Building a Data-Driven Marketing Plan: A Simple Guide

Data-driven marketing is an essential strategy that helps businesses access the right people as well as customers. When building a marketing plan successfully, businesses can enhance business activities and save money. Besides, this is a good opportunity for them to make business decisions based on data instead of direct feelings.
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Leading AdTech Ecosystem Tools in 2024

The AdTech ecosystem includes all the tools and technology that help with digital ads, covering everything from planning and buying to tracking. Thus, this ecosystem has many tools that help marketers save costs, like tracking tools, DMPs and CDPs, CTT and OTT platforms, etc. They can take advantage of these tools to improve ad strategies as well as marketing efficiency.
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Google Analytics 4 (GA4) and its impact on businesses

Google Analytics 4 (GA4) is a new analytics service from Google. This tool allows users to measure traffic and engagement across their websites and apps. GA4 uses event-based data instead of session-based data, which gives businesses more insights into the customer journey. It also offers privacy controls, predictive capabilities, and direct integrations with media platforms.
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Customer Data Platform (CDP) and all basic knowledge

A Customer Data Platform (CDP) is a powerful tool revolutionizing the way businesses manage and leverage customer data. A CDP serves as a centralized hub for collecting, organizing, and unifying customer data from various touchpoints and sources. Thus, it provides a comprehensive and real-time view of individual customer profiles.
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Getting Started with Personalized Marketing: A Beginner's Guide

Personalized marketing is a special strategy that helps businesses access their potential customers. Because its goal is to tailor advertising and promotional efforts to the individual characteristics, preferences, and behaviors of specific consumers. Besides, this approach takes advantage of data and technology to create targeted and relevant campaigns, thus enhancing the customer experience and increasing the likelihood of conversion.
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Protean Studios: Looking back on a remarkable year in 2023

As the year 2023 ends, Protean Studios wants to take a moment to reflect on our achievements. We especially want to thank our clients, partners, and members for their support and collaboration. 2023 was a stepping stone for PROS to achieve greater goals, with a vision of becoming the No. 1 marketing technology outsourcing company in 2025.
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SaaS is in the past; it's time for XaaS

SaaS is not the trend that businesses should follow; it’s time for XaaS—where everything becomes a service. This shift expands beyond traditional software, offering a dynamic ecosystem of interconnected services for businesses seeking innovation and efficiency.
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Protean Studios: 2024 Lunar New Year Holidays Announcement!

Get ready for a festive break! Dive into the holiday spirit with Protean Studios as we announce the 2024 New Year Holidays. Stay tuned for exciting updates, and get set to celebrate the innovation with us!
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Why is 2024 a golden time for IT outsourcing operations?

In 2024, the landscape of IT outsourcing operations will have reached a golden era with many unprecedented opportunities and advancements. Thus, companies are taking advantage of this to promote their business activities as well as enhance costly efficiency. This pivotal moment showcases the win-win relationship between organizations and outsourcing providers to unlock success and efficiency.
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What is marketing automation? All you need to know

Marketing automation is how businesses use essential software to reach potential customers. This is an automated marketing message across various channels, such as email, websites, social media, and text messages. The goal is to drive the generation of sales leads.
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How to build an efficient social media marketing strategy for 2024

Social media marketing is a popular trend in the world of digital transformation. It helps businesses optimize their brand's online presence, engage their target audience, and stay ahead of the way to access potential customers. Especially promoting a new product before introducing it to the market.
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Proof of Concept vs. Prototype: Key Differences

Proof of concept (POC) and prototype are two necessary phrases to launch a new product. POC is a method to test the feasibility or viability of ideas, but a prototype is an initial version or model of a product or system, designed to check its functionality and user experience.
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Exploring data-driven marketing: definition, benefits, and role

Data-driven marketing is an effective strategy that uses data analysis to optimize marketing campaigns. The goal is to deliver personalized experiences to customers. This helps businesses meet customers’ needs and increase their satisfaction with the products or services.
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Understanding Data Management Platforms (DMPs)

Data management platforms (DMPs) are software tools that help marketers collect, organize, and activate data from various sources. Thanks to DMPs, businesses can collect various data from different sources. And then they use this data to deploy marketing campaigns, optimize their media spend, and deliver personalized experiences to their customers.
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PoC and its role in software development

PoC, or Proof of Concept, is a term used in software development to describe a prototype or a demonstration of a software idea or feature. Thus, it plays an important role in the software development process and helps create the best product.
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What is social media marketing? A Quick Overview

Social media marketing is an effective strategy for businesses when approaching customers. Through social channels like Facebook, Instagram, TikTok, and Twitter, etc., they can advertise and introduce products to consumers. Thus, it helps enhance business efficiency and the company’s revenue.
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Understanding Advertising Technology (AdTech): Definition, Ecosystem, and Programmatic

Advertising technology (AdTech) is an advertising strategy that helps businesses save costs and resources. Thanks to Adtech, it can be easy to approach customers and promote products. Besides, it enables advertisers to reach their target audiences across different channels and devices, measure the effectiveness of their campaigns, and optimize their ad spend.
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What is a proof of concept (PoC)? Everything you need to know

A proof-of-concept (PoC) is a way of demonstrating the feasibility and potential value of a new idea, product, service, or solution. A PoC involves a small-scale experiment or prototype that shows how the main features or functions of the proposed solution would work in practice.
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What is the role of BrSE in Agile projects?

BrSE is a special job in Agile projects. It helps improve project performance, enhance communication between clients and development teams, etc. Thus, this position plays a crucial role in the Agile process, ensuring that software solutions harmonize with the development project goals.
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Workflow of a BrSE: 4 Steps to Success

BrSE has a professional working process with many different tasks. Their workflow is divided into separate phrases like planning, deploying projects, observing, and reviewing. Each phrase not only requires technological expertise but also emphasizes communication and strategic thinking abilities. With these traits, they can work effectively and bring high performance.
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IT Comtor and BrSE: What is the difference?

IT Comtor and BrSE are two common positions in IT companies that support a lot of software development processes. They play critical roles in the software development life cycle. These are positions with specific characteristics, requiring knowledge, Japanese language skill and high professional skills. But their responsibilities, skill sets, and contributions differ in each phase.
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Bridge Software Engineer (BrSE): A hot job in the offshore field

A bridge software engineer (BrSE) is becoming a hot job in the offshore sector. Because this is a powerful support job that handles difficulties between clients and onshore teams. And then, they can achieve the best results when completing software development projects.
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How to Become a BrSE: A Step-by-Step Guide

Bridge software engineer (BrSE) is an outstanding job that attracts many people to choose and study. To become a good BrSE, you need some certification, language skills, and knowledge about technical development. They also need to understand the client's needs, translate them into technical specifications, and communicate them to the IT team.
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Bridge Software Engineers and Everything You Need to Know

Bridge software engineers are professionals who support IT teamwork with foreign clients. They act as bridge builders to ensure that two parties understand each other in projects. And then, ease seamless data exchange across various technologies and platforms in the project development process.
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Blockchain applications in e-commerce: pros and cons

Blockchain applications have brought many facilities to the e-commerce field. It provides a convenient and accessible platform for consumers to buy goods and services from the comfort of their homes. It also offers a secure, transparent, and decentralized infrastructure for e-commerce transactions to optimize business activities.
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Blockchain technology and its applications

Blockchain technology is a revolutionary innovation that has the potential to transform various sectors of the economy and society. It supports business activities and offers benefits for them when using this technology. For example, reducing operational costs, speeding up traditional processes and systems, etc.
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Exploring CRM software in project management

CRM software is a useful tool that helps businesses manage projects better. It also improves collaboration and communication among project teams, as well as the ability to track and measure project performance. Thanks to this software, companies can control and interact with their customers.
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IoT in Project Management: Benefits and Applications

The integration of Internet of Things (IoT) technology in project management is a modern development that supports more business. It changes the way we work, plan, and execute projects. This is the intersection of digital innovation that upholds a new era of efficiency, connectivity, and high performance.
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IoT Applications in 2023: A Step-by-Step Guide

IoT applications are changing more and more to adapt to the technology market. When we live in the digital transformation era, IoT has become popular in many fields. For example, transportation, manufacturing, healthcare, retail, logistics, agriculture, etc. can optimize working efficiency and performance.
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What is the Internet of Things (IoT) and everything else to know?

The Internet of Things is a modern system that helps people connect everyday objects. It enables new applications and services that can improve efficiency, convenience, security, and quality of life for individuals and organizations. Its devices can collect and analyze data and perform actions based on predefined rules or commands. Then it will interact with other devices or humans to save information.
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The Role of Offshore Software Development in DX

Offshore software development is becoming more and more popular in digital transformation. When using offshore, businesses can optimize efficiency and performance in software development. Thus, learn how using talent and resources from other countries can help them innovate faster, grow bigger, and save costs. Then, making it easier for them to adapt to the fast-changing world of digital transformation.
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Unlocking Software Development Potential through Digital Transformation

Software development is a key component of digital transformation. Because it enables organizations to deliver innovative products and services, improve operational efficiency, and enhance customer satisfaction. If you can take advantage of digital initiatives, it is very useful for the process of software development.
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What is a digital transformation? Why does it matter?

A digital transformation is the process of using technology to create new or change existing business processes, products, services, and customer experiences. It is not about adopting digital tools but also about changing the way an organization operates, innovates, and delivers value.
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Unraveling Software Testing: Definitions, Models, and Types

Software testing is an important phase to check software quality before launching the market. Thanks to this step, testers can find every bug or issue that can appear in the software development process. Thus, they will ensure that the software can run smoothly when it is active.
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Web Application Development and All You Need to Know

Web application development is more and more popular and has become an important part of our lives. This is the art and science of creating software applications that operate through web browsers or web-enabled devices. Developers use a combination of coding, design, and functionality to craft user-friendly and efficient digital solutions.
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ChatGPT: The Useful Tool You Need to Know

Nowadays, ChatGPT is one of the most common AIs due to its benefits. This is a chatbot system that uses a large-scale pre-trained language model called GPT. The invention’s goal is to generate natural and engaging responses to user messages and reply to every question.
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Protean Studios and Lily Tech announce a strategic collaboration!

Recently, Protean Studios and Lily Tech have become strategic partners. This is an important milestone for us on the IT development path. We'll harness our collective strengths together to drive a new era of groundbreaking software products and IT services. PROS will continue to try to bring many technological products with constant creativity and innovation to clients.
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The Agile Model and its Application in Software Development

The Agile model is a useful method for developing software applications. It is a dynamic and adaptive approach that emphasizes collaboration, flexibility, and customer feedback. The model consists of several frameworks, such as Scrum, Kanban, XP, Lean, etc. Thus, it can adapt to changing requirements and meet the customer's goals throughout the development process.
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The Landscape of the Waterfall Model and its Benefits

Waterfall is a software development model that is used in the technological field. It is a sequential process that consists of several phases, such as requirements analysis, design, implementation, testing, and maintenance. When using the waterfall model, developers can manage and develop software applications.
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What is the software development life cycle (SDLC) and its models?

The software development life cycle (SDLC) is a framework that defines the steps and processes. It involves creating, testing, deploying, and maintaining software applications. The SDLC aims to ensure that the software meets the requirements and expectations of the stakeholders. Especially the quality and security standards of the technology industry.
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Top 10+ latest software development trends in 2023

Software is developing in a lot of technology fields. So, software development trends have changed and made people’s work easier and better. It is constantly evolving and adapting to the changing needs and expectations of users, businesses, and society.
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Understanding Software Development: Definition, Procedures, and Types

Software development is the process of creating, maintaining, and improving software applications, systems, or programs. It involves various stages, such as planning, designing, coding, testing, deploying, and maintaining. The goal is to meet the specific needs of users or clients, solve problems, create new apps, or enhance existing software
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Mastering IT Outsourcing: Key Guidance

Outsourcing projects help companies access a broad range of tech expertise. They will enable faster and more cost-effective project progress. So, this guidance covers key insights, best practices, risk assessment, and vendor selection. Especially, helping ongoing relationship management to optimize outcomes and drive efficiency in outsourced IT projects.
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Top 3 Outsourced Project Management Methodologies

Outsourced project management is very important to help it operate smoothly. Now, there are many types of methodologies to manage IT projects. So, explore the top three methodologies—Agile, Waterfall, Hybrid, etc.—and their benefits. And it answers the question of how they can enhance collaboration and success in outsourced projects.
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Hotspots for Leading Offshore Outsourcing Countries in APAC

Offshore outsourcing is becoming a trend for many countries. The driving force behind this trend is the pursuit of cost-efficiency, enhanced productivity, and access to a diverse talent pool. By outsourcing certain operations abroad, businesses can take advantage of lower labor and operational costs while maintaining high-quality outputs.
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IT Outsourcing: The Technical Trends for 2023

The technical trends in the IT outsourcing market have changed due to the pandemic and economic recession. Many businesses accessed new strategies and transformed their technological models to respond to this situation. Many technical trends appear, like AI, blockchain, automation, IoT, cloud solutions, etc.
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The trend of IT outsourcing in the 2023 economic recession

The IT outsourcing market has changed due to the economic recession in 2023. Thus, companies had to adjust their strategy to reduce budgets and improve business activities. They may outsource software development to access expertise, reduce business costs, etc.
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Offshore Software Development: A Global Rate Comparison

Many businesses are opting for offshore software development to access more affordable humans. This way, they can find skilled workers at a lower cost than if they hired people.
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Unlocking new opportunities for outsourcing in Vietnam

Vietnam has emerged as a well-known destination for outsourcing services. Because it offers a winning combination of skilled teams and a favorable environment. Now, outsourcing in Vietnam is improving with many advantages to meet businesses’ needs. And then it has a high position in the software technology market.
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Bridge Software Engineers and Their Role in Offshore Projects

A bridge software engineer is a person who handles connecting clients and teams. They will support groups and maintain software solutions following clients' demands. Then help them understand the development process of IT projects.
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Weekly badminton sport at Protean Studios

Besides hard working hours, Protean Studios also organize many outdoor activities for employees to refresh and refill energy. Moreover, PROS-ers can strengthen health and build a close relationship between departments throughout the sports events.
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Protean Studios: Homepage Renewal Announcement

Protean Studios has renewed the homepage to make it easier for customers to access with some special facilities like design, responsiveness, content, and performance. We will continue upgrading our services and providing useful information for customers.
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Adventure Awaits! Discovering the 2023 Company Trip

Protean Studios has finished a wonderful trip with three days and two nights at CoTo Island. This is a good time for our employees to have a rest and release stress after hard working days. We participated in team-building activities together, which helped enhance and promote employee engagement.
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Office Expansion with a Modern and State-of-the-Art Workspace

Thanks to all customers and staff's support, PROS expanded the office with a vast workspace. So, we can provide better services in a comfortable space with more and more improved quality to get the best IT outsourcing and marketing support for customers.
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Celebrating the company's Triumphant 3rd Anniversary

2023 is a remarkable year for Protean Studios because it is the 3rd anniversary of PROS. This is not a long journey, but it is also a challenging time. Recognizing the birth, development, and step-by-step affirming the position of PROS in the current Vietnamese information technology market.
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Protean Studios officially Joins VINASA - A New Milestone

Protean Studios has become an official member of VINASA with the commitment to bring the smartest technology solutions. We will constantly improve and develop IT services to bring more value to customers in the future.
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Expanding Horizons: Protean Studios Opens a New Branch in Hai Phong

Protean Studios opened a new branch in Hai Phong with a vast space for staff. We continue providing IT services and expertise for more customer support, such as mobile/web application development, R&D, and IT consulting services.
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Sports events for more healthy after working hours

Protean Studios organize football matches weekly to strengthen the health of most employees after laborious working hours. This is a good time for employees to release stress and enhance cohesion, cooperation, and teamwork.
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Look back on PROS activities with the 2022 Sum Up Party

Protean Studios completed the 2022 Sum Up Party flawlessly after a long year of hard work. It was a special year for PROS because we overcame many challenges and achieved our plan with the solidarity and best efforts of all members to provide the best IT services for customers.
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Boosting Company Spirit with a Cozy Birthday!

Protean Studios organizes a small birthday party monthly to boost employees’ spirits. This is a cozy event for all PROS-ers to celebrate employees' birthdays and have small talk with others. Therefore, people can share and bond after working hours.
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The Journey of Protean Studios 2022 Company Trip

In the summer of 2022, PROS organized a company trip for employees. All members had a memorable time with three days and two nights at Halong Bay. They could enjoy the fun moment with a lot of team-building activities and other practices to release stress and relax after a hard-working year.
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