We are living in an era in which social media marketing is more and more popular, and it continues to transform the way businesses' marketing activity is driven by more dynamic and innovative trends. In this blog, we will explore the top 5+ SMM trends that will dominate over other marketing techniques in 2024.
The recent trends in the SMM
Using social media well gives you the best chance to get closer to important people for your business. When you embrace the latest trends in social media, you open a direct line to talk with your everyday audiences. This includes getting both positive and negative feedback from customers, colleagues, competitors, and others in your brand's social world.
“In 2024, 62.3% of the world's population will use social media, and it's growing by 8% every year. Thus, social media today puts a big spotlight on our brands, like super-fast digital PR.”
In the above report, you can see that people are becoming more aware and demanding in their social experiences with brands. Thus, it's smart to look at the big social media trends in 2024 to shape our strategies.
The best way to approach potential customers is by applying a collaborative approach, integrating social and digital across your marketing teams and MarTech stacks. Keep reading for our recommended social media marketing platform updates and necessary marketing techniques too.
If you don’t know about the SMM, you can see detailed information via this blog: What is Social Media Marketing?
Top 5+ Social Media Marketing Techniques for 2024
The social media landscape is evolving, and staying ahead for companies. Here are the top 5+ techniques you can take advantage of to create a winning social media marketing strategy in 2024:
#1 The short video is dominant
Short, engaging videos are no longer a trend; they're the dominant content format. Platforms like TikTok and Instagram Reels have exploded in popularity, and their influence is spreading across all social media.
“A statistical report suggests that in 2024, Instagram is set to gain an additional 50 million users, reaching a total of 1.4 billion. Meanwhile, TikTok is projected to experience 8% growth in its user base, totaling 900 million.”
Create snackable video content that captures attention in seconds, whether it's informative tutorials, humorous skits, or behind-the-scenes glimpses. All this helps brands attract more viewers and convert them into potential customers.
#2: Engaging and compelling conversations
Social media thrives on interaction because it moves beyond one-way communication and helps engage your audience. You can respond to comments and messages, host live Q&A sessions, and encourage discussions by posing thought-provoking questions. And then, building genuine connections fosters brand loyalty and trust. Besides, you can also use chatbot to boost marketing efficiency, learn more: Using Chatbots To Boost Social Media Marketing
#3: Collaborative Stories
Stories have become a staple across social media marketing platforms, and now they’re getting collaborative. Brands can partner with influencers, customers, or other businesses to create shared story experiences. This approach not only diversifies content but also expands reach through cross-promotion.
According to Neal Schaffer, a famous marketing leader, instead of using social media to promote stuff, see it as a way to connect with the public, your fans, customers, and even your employees. Share content created by others that fits your brand well. This not only helps with your content needs but also makes your brand more visible and trustworthy.
#4: Social commerce expansion
Social commerce is turning social media into a marketplace. Platforms such as Facebook are enhancing their features to smoothly include shopping, enabling users to buy things without exiting the app. This shift is making shopping more straightforward, combining discovery and purchase into one seamless journey.
A significant 47% of social media marketers state that their brands sell products through social media apps, underscoring the increasing popularity of social commerce. As we look forward to 2024, social commerce will emerge as a marketing trend for brands to adapt to the changing shopping habits of their consumers.
#5: UGC (User-generated content)
People often tend to trust recommendations from friends and peers more than traditional advertising. Thus, brands are discovering significant value in content generated by their customers, a method referred to as user-generated content (UGC).
It involves encouraging customers to share their personal experiences with a brand's product or service. This type of content is effective because it is authentic and relatable, showcasing real people using and enjoying products in their everyday lives.
When brands feature this content on their social media channels, it not only brings authenticity to their marketing but also makes customers feel valued and a part of the brand's narrative.
Other Article: Build an Efficient Social Media Marketing Strategy
#6: Voice Search Optimization
As Siri and Alexa become more popular, people are using voice search a lot. Making your social media content better for voice search is necessary and using natural language. It should include relevant keywords in captions and descriptions. This can help your brand reach new audiences searching for products and services.
Expanding marketing prospects: Linking to the SMM
In conclusion, expanding your marketing perspective by linking it to social media marketing (SMM) strategies is an essential step towards achieving broader market reach and deeper customer engagement. By leveraging the power of social media platforms, you can create targeted campaigns that resonate with your audience, foster a community around your brand, and drive meaningful interactions.
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If you find it interesting and want to discover more in this sector, contact us today. Protean Studios is an IT company, but we specialize in both IT outsourcing and the MarTech field. Thus, we can help you integrate all applications to serve your marketing strategy.
Are you ready to unlock the full potential of SMM and boost your marketing prospects?
Get in touch with PROS today! Our experts can help you link to SMM applications that attract new clients, strengthen your brand, and drive business growth. Let's leverage the power of social media to propel your company to the forefront of the business industry.
