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Meta: "Top 8+ B2B MarTech Marketing Experts You Need to Follow" showcases the leading minds in MarTech. These experts excel at using technology to revolutionize B2B marketing. By following them, you'll gain valuable insights, stay updated on the latest trends, and enhance your marketing strategies. Stay informed and inspired by the best in the field.
B2B marketing needs to be direct and personalized. You have to know what your customers do, how they do it, what they need, and what their goals are. You also need to understand their company’s processes, organization, and purchasing cycles. Then, you must communicate with them in the best way, at the right time, and with the information they want.

But you don’t have to do it alone. Here’s our list of top B2B marketers to follow. These experts offer real help from their own experiences. They know the best practices and latest developments, and they’re happy to share their knowledge with you.

1. Dave Gerhardt

Chief Marketing Officer at Drift, Dave Gerhardt is a content marketing powerhouse. He's a strong advocate for conversational marketing and provides actionable tips on building relationships with potential customers through personalized experiences.

Dave Gerhardt is a consultant specializing in brand building and marketing strategy. He founded Exit Five, a thriving online community for B2B marketers with over 3,000 members, under the tagline, “Because no one goes to school for B2B Marketing.”

Before, Dave was the CMO of Privy, the “#1 reviewed app for sales in the Shopify App Store,” and the Chief Brand Officer at Drift. He is also the author of the acclaimed book “Founder Brand: Turn Your Story Into Your Competitive Advantage.”

• Organization: Exit Five

• Twitter: @davegerhardt (37.7K followers)

• LinkedIn: DaveGerhardt (150K followers)

• Website: DaveGerhardt.com

Learn more: Top Important B2B Marketing Trends For 2024

2. Matt Heinz

Matt Heinz is the founder of Heinz Marketing and the author of several essential B2B books, including “The Predictable Pipeline,” “The Modern Marketer’s Field Guide,” and “Full Funnel Marketing.” His achievements don't stop there. Matt is an award-winning blogger and has been named among the Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. He is also a sought-after speaker and the co-host of the popular “Sales Pipeline Radio” podcast.

• Company: Heinz Marketing

• Twitter: @HeinzMarketing (113K followers)

• LinkedIn: MattHeinz (51K followers)

• Blog: Matt on Marketing

3. Shama Hyder

Shama Hyder is the CEO of Zen Media and a respected figure in the marketing world. She has been recognized as the “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany, and a LinkedIn Top Voice in Marketing four times. Shama is the author of the best-selling book “The Zen of Social Media Marketing,” now in its 4th edition. She is also a renowned keynote speaker specializing in B2B marketing.

• Company: Zen Media

• Twitter: @Shama (44.6K followers)

• LinkedIn: Shama Hyder (616K followers)

• Website: ShamaHyder.com

4. Jason Lemkin

Jason Lemkin is dedicated to helping SaaS companies secure the funding they need. As the co-founder and CEO of SaaStr, an online community for B2B/SaaS founders with over 250,000 members, he provides invaluable support and resources. Jason is also the managing director of the SaaStr Fund, a $90 million venture capital fund focused on early-stage enterprise investments.

Read more: Did MarTech Disrupt B2B Marketing?

He is the co-author of “From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue” and has been named one of the 32 Most Powerful People in Business Technology by Business Insider.

• Company: SaaStr

• Twitter: @jasonlk (121.4K followers)

• LinkedIn: Jason Lemkin (223K followers)

5. Amber Naslund

Amber Naslund is an enterprise sales leader at LinkedIn with a passion for making B2B marketing exciting. With 20 years of experience as a go-to-market leader, she brings a wealth of knowledge and enthusiasm to the field. Amber is a sought-after keynote speaker, addressing topics not only in marketing but also critical issues like overcoming imposter syndrome and the intersection of mental health and the workplace. She is also the co-author of the best-selling social media handbook “The Now Revolution.”

• Website: Brass Tack Thinking

• Twitter: @AmberCadabra (80.5K followers)

• LinkedIn: Amber Naslund (30K followers)

• Newsletter: The B2B Content Lab (10.4K subscribers)

6. Lee Odden

Lee Odden is the CEO and co-founder of TopRank Marketing, recognized as one of the leading figures in B2B and content marketing. With over 100,000 followers on both LinkedIn and Twitter, Lee's influence is extensive. He serves on the DMI Global Industry Advisory Council and has delivered over 200 presentations in 17 countries. Lee is the author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing,” and focuses on influencer marketing for B2B organizations.

• Company: TopRank Marketing

• Twitter: @LeeOdden (106.5K followers)

• LinkedIn: Lee Odden (134K followers)

• Blog: Online Marketing Blog

7. Sangram Vajre

Sangram Vajre is the co-founder and CEO of GTM Partners and co-founded Terminus. He authored “MOVE: The 4-Question Go-to-Market Framework,” which made both the Wall Street Journal and USA Today bestseller lists, and co-authored “ABM is B2B.”

Other Article: How To Find And Help Great B2B Writers For Compelling Content

Sangram is the long-time host of the “Flip My Funnel” podcast and hosts “MOVE: The Go To Market Podcast,” with over 500,000 downloads. He also runs PEAK Community, an exclusive online group for marketers aspiring to become CMOs and CEOs.

• Company: GTM Partners

• Twitter: @sangramvajre (9.2K followers)

• LinkedIn: Sangram Vajre (41K followers)

• Organization: PEAK Community

• Newsletter: Becoming Intentional

8. Scott Vaughan

Scott Vaughan, CMO and CGO of Integrate, is now a sought-after advisor and consultant. He works with CMOs, CXOs, founders, and investors on business, marketing, product, and go-to-market strategies. With over 30 years of experience in marketing, Scott is a regular contributor to MarTech, where his columns are among the most read.

• LinkedIn: Scott A. Vaughan (117K followers)

• Twitter: @ScottAVaughan (5K followers)

Staying ahead in B2B marketing means keeping up with the latest trends and technology. The experts in our "Top 8+ B2B MarTech Marketing Experts You Need to Follow" list are leaders in the field, offering valuable insights and innovative strategies.

By following these experts, you can gain practical advice, stay informed on the latest developments, and improve your marketing efforts. They share their knowledge and inspire the B2B marketing community to think creatively and strategically.